About
I got into design at 15 when my brother deleted all my games, so I opened Photoshop. My parents were engineers, that's why systems thinking is just part of how I work.
16 years later, I'm a Design Director at Vistaprint, leading design across a DIY experience used by millions. Outside of work, I'm a father. I value time with my family, build side projects, and stay curious.
Experience
VistaPrint
•
2021 - Now
Design Director
Joined as Design Director for VistaCreate, a digital design platform for social media content, comparable to Canva. Built the team from scratch. Scope expanded to Vistaprint's VP Studio, a print-focused editor used by millions, managing design across 6 product teams.
VistaCreate: shipped a timeline feature for animated content (mp4/gif). Delivered: +6% animated format downloads, +2.4% CR to download.
VistaPrint Studio: built a research and discovery practice from scratch. Led a multi-year interaction framework program, securing leadership buy-in while keeping short-term delivery on track. Delivered: ~10% uplift in Studio engagement, ~3% increase in studio-to-cart conversion, +20% YoY growth in median user interactions.
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Jooble
•
2019 - 2021
Head of Design
Built the design function from scratch at Jooble, a job search platform used by up to 1 million people daily across 66 countries. First design leader in the company. Hired and led a team of 7 across product design, UX research, and marketing design. Defined the visual identity, founded the UX Research department, established a discovery process, and launched a B2B direct-to-employer model alongside the core B2C product.
Delivered: CTR +4.3%, Apply Rate +1.2%, Registration +1.2%, NPS +3pts.
Mineunit
•
2018 - 2019
Lead Product Designer
At Mineunit, I worked at the intersection of hardware and software, shaping the product experience together with a cross-functional team. I organized the design process end-to-end, from early concepts to execution, ensuring seamless integration between physical devices and the digital platform. This work resulted in a cohesive, user-friendly experience that went beyond pure software and into real-world product interaction.
RewardExpert
•
2016 - 2018
Lead UX/UI Designer
At RewardExpert, I worked on simplifying complex travel and rewards experiences, where users had to make high-stakes booking decisions based on miles and loyalty programs. The work combined research, information architecture, and close collaboration with product and engineering teams to evolve both the product experience and its visual language. This resulted in more intuitive booking flows and a stronger sense of trust in the product.
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EPAM
•
2015 - 2016
Product Designer
At EPAM, I worked across multiple enterprise projects, designing complex desktop, mobile, and web applications in close collaboration with cross-functional teams. This approach enabled fast, high-quality delivery on a large, high-priority client project while introducing motion and interaction design ahead of mainstream adoption, improving usability and product clarity.
Freelance
•
2010 - Now
Product Designer and Consultant
For more than a decade, I’ve been advising founders and product teams on building and scaling digital products. I work as a senior design partner for startups and growing companies, helping launch MVPs, validate ideas, and make confident product decisions. My consulting focuses on high-impact UX, early-stage strategy, and turning complexity into clear, investable products.