About
I’m a Design Director with 15 years of experience working on digital products. Currently, I work at Vistaprint and collaborate with startups and growing teams on launching MVPs.
Outside of work, I’m a father. I value time with my family, enjoy building side projects, and stay curious by exploring new ideas and tools.
Experience
VistaPrint
•
2021 - Now
Director UX Design
I led UX initiatives across the DIY editor experience, building and developing a strong team while establishing clear discovery and delivery standards. The focus was on improving usability, aligning design direction with global strategy, and driving customer impact.
This work resulted in a 16% increase in customer engagement, supported by measurable improvements in usability, and contributed to company revenue growth.
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Jooble
•
2019 - 2021
Head of Design
I led design initiatives at Jooble as Head of Design, building and scaling a multidisciplinary team while establishing clear design, research, and discovery practices across the organization. The work strengthened core user journeys, supported the launch of a B2B direct-to-employer business alongside the core B2C product, and improved conversion performance over time.
Results included a 4% increase in CTR, steady gains in apply and registration rates, and higher NPS.
Mineunit
•
2018 - 2019
Lead Product Designer
At Mineunit, I worked at the intersection of hardware and software, shaping the product experience together with a cross-functional team. I organized the design process end-to-end, from early concepts to execution, ensuring seamless integration between physical devices and the digital platform. This work resulted in a cohesive, user-friendly experience that went beyond pure software and into real-world product interaction.
RewardExpert
•
2016 - 2018
Lead UX/UI Designer
At RewardExpert, I worked on simplifying complex travel and rewards experiences, where users had to make high-stakes booking decisions based on miles and loyalty programs. The work combined research, information architecture, and close collaboration with product and engineering teams to evolve both the product experience and its visual language. This resulted in more intuitive booking flows and a stronger sense of trust in the product.
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EPAM
•
2015 - 2016
Product Designer
At EPAM, I worked across multiple enterprise projects, designing complex desktop, mobile, and web applications in close collaboration with cross-functional teams. This approach enabled fast, high-quality delivery on a large, high-priority client project while introducing motion and interaction design ahead of mainstream adoption, improving usability and product clarity.
Freelance
•
2010 - Now
Product Designer and Consultant
For more than a decade, I’ve been advising founders and product teams on building and scaling digital products. I work as a senior design partner for startups and growing companies, helping launch MVPs, validate ideas, and make confident product decisions. My consulting focuses on high-impact UX, early-stage strategy, and turning complexity into clear, investable products.